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20171029-Colorado-Convention Center
December 11, 2017

How the Outdoor Industry is Joining the Fight For Public Lands

After 20 years in the Beehive State, the Outdoor Retailer trade show announced a historic…
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December 5, 2017

Company Profiles: Christy Raedeke, EVP of Marketing & Sales

CHRISTY RAEDEKE Christy Raedeke is more than a marketing and sales executive. Raedeke is an author,…
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20171002-37.5 Technology
November 30, 2017

The Secret Ingredient Behind Your Favorite Clothing

What do your favorite clothing items—your trusty Carhartts, that cozy adidas fleece, your beloved Rab…
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00-20171025-Eldorado Canyon State Park-Cliffside Shop-37.5 Technology
November 25, 2017

The Anatomy of a Cliffside Pop-Up Shop

Have you ever been midway through a climb and wished you had an extra layer?…
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November 16, 2017

5 Reasons Why You Want 37.5 Technology on Your Feet

Anyone who has taken their shoes off after a long day knows that feet sweat…
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20171002-37.5-shells
October 30, 2017

7 Waterproof Shells That Belong in Your Gear Closet

Ask any outdoor enthusiast: No day trip or weekend adventure is truly complete without a…
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20170904-37.5 Technology-clothing
October 19, 2017

How the Ingredients in Your Clothes Can Make You a Better Athlete

Dr. Gregory Haggquist didn’t know a volcanic sand bath would alter the course of his…
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20170904-37.5 Technology-Vail
October 17, 2017

19 Stylish Pieces of Bike Commuter Clothing That Performs in Any Condition

Bike commuters are a special breed. They eschew the car and public transport to go…
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October 13, 2017

Company Profiles: Dave Bywater, VP of Sales Commercial & Military

DAVE BYWATER Dave Bywater isn't your average account manager. Bywater is an ex-Grand Teton National…
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20170904-Colorado-Maroon Bells
October 12, 2017

9 Iconic American Summits Everyone Should Have on Their Bucket List

You don’t have to be a world-class climber to make it to the top of…
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October 3, 2017

ÖTILLÖ 1000 Lakes Swimrun

ÖTILLÖ 1000 Lakes Swimrun We love sponsoring some of the world's most unique and challenging…
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October 3, 2017

Cliffside Shop featured on AdWeek

By T.L. Stanley | August 29, 2017  Climbers on the iconic Bastille in Eldorado Canyon deal…
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October 2, 2017

5 Questions with Boulder’s Cocona CEO Jeff Bowman

5 questions with Boulder's Cocona CEO Jeff Bowman By Sarah Kuta / September 9, 2017…
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September 28, 2017

Cliffside Shop featured in Inc. Magazine

By Erik Sherman | Sept. 6, 2017 If you've ever thought of launching a pop-up shop,…
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September 25, 2017

OMM featuring 37.5® Technology

37.5 Technology proud to be a part of 50 years of OMM! We were super…
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0020170730-Itay-Passo dello Stelvio
September 25, 2017

Cycling the Italian Alps: A Bike Tour to Remember

Ahh, Italy. A name that conjures up visions of rolling green hills covered in poppies,…
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September 13, 2017

Cliffside Shop featured on Sierra Magazine

By Katie O'Reilly | Sept. 13, 2017 Last month marked the final Utah appearance for Outdoor…
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20170730- 37.5 Technology-REI Flash backpack
September 11, 2017

How to Pack for a Backpacking Trip Abroad

Whether you’re exploring Europe or island hopping in Southeast Asia, there’s one thing that remains…
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September 11, 2017

Cliffside Shop featured on Travel + Leisure

By Andrea Romano / September 7, 2017 One company has solved the age-old packing problem…
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September 11, 2017

Cliffside Shop featured on Hypebeast

By Keith Estiler / August 29, 2017 / Fashion Pop-up shops are all the rage these…
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20170730-37.5 Technology- race
August 18, 2017

So, What’s the Ideal Body Temperature During Exercise?

There’s a reason the first few minutes of any workout feel the hardest. Whether you’re…
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20170709-37.5 Technology-bike
August 8, 2017

Summer Bike Clothing Guide: 13 Items to Keep You Cool on a Long Ride

The key to performance is keeping the body dry and comfortable in all conditions, no…
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20170709-37.5 Technology-Volcano
July 27, 2017

How Volcanic Sand and Coconut Shells Become Your Favorite Clothes: A Step-By-Step Guide

It’s not every day that new technology capable of revolutionizing the way we play outside…
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June 27, 2016

37.5 and Katusha Sports featured on SGI Weekly Cover

37.5 and Katusha Sports featured on SGI Weekly CoverYou know it's going to be a…
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April 6, 2016

Carhartt Launches Force Extremes™ with national ad campaign

Carhartt Launches Force Extremes™ with national ad campaignhttps://www.youtube.com/watch?v=ImA817cEhjQ Introducing Carhartt Force Extremes™ - Over 125…
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April 4, 2016

Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Ad

Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Adhttps://www.youtube.com/watch?v=ZCcvxW7cOLo In January 2015, Kevin Jorgeson completed…
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March 30, 2016

Bauer Hockey named Exclusive Equipment Supplier of the NAHL

Bauer Hockey named Exclusive Equipment Supplier of the NAHLThe North American Hockey League (NAHL) announced…
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March 21, 2016

Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5®

Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5® Our CTO Dr. Greg Haggquist was…
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March 2, 2016

Maverik Lacrosse #1 Brand in NCAA Top 20

Maverik Lacrosse #1 Brand in NCAA Top 206 of the Top 20 teams in NCAA…
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February 10, 2016

Carhartt Force Extremes™ Collection

Carhartt Force Extremes™ CollectionDon’t hit walls, knock them down with the fastest-drying, odor-fighting gear from…
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January 20, 2016

Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®

Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®Patrick Kane (71), Jamie Benn (56),…
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January 11, 2016

37.5® Technology at ISPO Munich

37.5® Technology at ISPO Munich Outdoor Retailer can be an overwhelming scene. Catching up with…
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December 21, 2015

First Lite Sanctuary Jacket ft. 37.5® Gear Review

First Lite Sanctuary Jacket ft. 37.5® Gear ReviewFantastic review of the First Lite Sanctuary Jacket…
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December 14, 2015

Rossignol powered by 37.5® Technology

Rossignol powered by 37.5® Technologyhttps://www.youtube.com/watch?v=5tqu8lRRCP4 Rossignol's Team Gel Rossignol cross country ski team is training…
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November 24, 2015

Sebastian Giovinco Selects INARIA as Apparel Provider

Sebastian Giovinco Selects INARIA as Apparel ProviderInaria announced today a partnership with Toronto FC and…
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October 23, 2015

Bauer Hockey Unveils Revolutionary New Products for 2016

Bauer Hockey Unveils Revolutionary New Products for 2016 Bauer Hockey, Inc., the world's leading manufacturer…
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October 7, 2015

Nitro Snowboards debuts new website ft. 37.5® Technology

Nitro Snowboards debuts new website ft. 37.5® TechnologyThe Nitro Snowboards Pioneers collection is designed to elevate…
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September 16, 2015

JD Kahle – Humanitarian Volunteer Making a Difference in 37.5® Technology

JD Kahle - Humanitarian Volunteer Making a Difference in 37.5® TechnologyWe were awestruck when we…
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September 2, 2015

Sasha DiGiulian Conquers the Eiger

Sasha DiGiulian Conquers the EigerOn August 29, at just 22, Sasha DiGiulian became the first…
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August 24, 2015

Outdoor Retailer Summer 15 Editors Picks

Outdoor Retailer Summer 15 Editors PicksAs always, this past Summer Outdoor Retailer show was the…
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July 28, 2015

Outdoor Retailer Summer 2015: Happy Hour Central

Outdoor Retailer Summer 2015: Happy Hour Central After a long day of meetings, OU sessions,…
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June 9, 2015

Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5

Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5 We are thrilled with the results…
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May 27, 2015

37.5 Technology® and Gococo cosponsor Utö Swimrun 2015

37.5 Technology® and Gococo cosponsor Utö Swimrun 2015The Swimrun racing season kicks off this Sunday…
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May 26, 2015

Bauer Hockey and 37.5 at NHL Conference Finals

Bauer Hockey and 37.5 at NHL Conference FinalsBauer is the undisputed #1 brand of the NHL…
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May 7, 2015

Go Outdoors Crowns RAB as Brand of the Year

Go Outdoors Crowns RAB as Brand of the Year Congratulations to Rab! GO Outdoors has…
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February 17, 2015

Gear Junkie’s 14 Warmest Jackets: Adidas ft. 37.5® Technology

Gear Junkie's 14 Warmest Jackets: Adidas ft. 37.5® Technology The adidas Outdoor Terrex Climaheat Ice…
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January 30, 2015

HomeSchool Vices 2.5L Snowboard Jacket Review

HomeSchool Vices 2.5L Snowboard Jacket Review Congratulations to Homeschool Snowboarding on taking home the Mountain…
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January 5, 2015

Team Canada wins 2015 World Junior Hockey Championship!

Team Canada wins 2015 World Junior Hockey Championship! There was plenty of 37.5™ Technology present…
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