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20170904-Colorado-Maroon Bells
October 12, 2017

9 Iconic American Summits Everyone Should Have on Their Bucket List

You don’t have to be a world-class climber to make it to the top of…
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October 3, 2017

ÖTILLÖ 1000 Lakes Swimrun

ÖTILLÖ 1000 Lakes Swimrun We love sponsoring some of the world's most unique and challenging…
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October 3, 2017

Cliffside Shop featured on AdWeek

By T.L. Stanley | August 29, 2017  Climbers on the iconic Bastille in Eldorado Canyon deal…
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October 2, 2017

5 Questions with Boulder’s Cocona CEO Jeff Bowman

5 questions with Boulder's Cocona CEO Jeff Bowman By Sarah Kuta / September 9, 2017…
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September 28, 2017

Cliffside Shop featured in Inc. Magazine

By Erik Sherman | Sept. 6, 2017 If you've ever thought of launching a pop-up shop,…
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September 25, 2017

OMM featuring 37.5® Technology

37.5 Technology proud to be a part of 50 years of OMM! We were super…
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0020170730-Itay-Passo dello Stelvio
September 25, 2017

Cycling the Italian Alps: A Bike Tour to Remember

Ahh, Italy. A name that conjures up visions of rolling green hills covered in poppies,…
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September 13, 2017

Cliffside Shop featured on Sierra Magazine

By Katie O'Reilly | Sept. 13, 2017 Last month marked the final Utah appearance for Outdoor…
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20170730- 37.5 Technology-REI Flash backpack
September 11, 2017

How to Pack for a Backpacking Trip Abroad

Whether you’re exploring Europe or island hopping in Southeast Asia, there’s one thing that remains…
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September 11, 2017

Cliffside Shop featured on Travel + Leisure

By Andrea Romano / September 7, 2017 One company has solved the age-old packing problem…
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September 11, 2017

Cliffside Shop featured on Hypebeast

By Keith Estiler / August 29, 2017 / Fashion Pop-up shops are all the rage these…
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20170730-37.5 Technology- race
August 18, 2017

So, What’s the Ideal Body Temperature During Exercise?

There’s a reason the first few minutes of any workout feel the hardest. Whether you’re…
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20170709-37.5 Technology-bike
August 8, 2017

Summer Bike Clothing Guide: 13 Items to Keep You Cool on a Long Ride

The key to performance is keeping the body dry and comfortable in all conditions, no…
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20170709-37.5 Technology-Volcano
July 27, 2017

How Volcanic Sand and Coconut Shells Become Your Favorite Clothes: A Step-By-Step Guide

It’s not every day that new technology capable of revolutionizing the way we play outside…
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June 27, 2016

37.5 and Katusha Sports featured on SGI Weekly Cover

37.5 and Katusha Sports featured on SGI Weekly CoverYou know it's going to be a…
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April 6, 2016

Carhartt Launches Force Extremes™ with national ad campaign

Carhartt Launches Force Extremes™ with national ad campaignhttps://www.youtube.com/watch?v=ImA817cEhjQ Introducing Carhartt Force Extremes™ - Over 125…
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April 4, 2016

Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Ad

Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Adhttps://www.youtube.com/watch?v=ZCcvxW7cOLo In January 2015, Kevin Jorgeson completed…
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March 30, 2016

Bauer Hockey named Exclusive Equipment Supplier of the NAHL

Bauer Hockey named Exclusive Equipment Supplier of the NAHLThe North American Hockey League (NAHL) announced…
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March 21, 2016

Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5®

Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5® Our CTO Dr. Greg Haggquist was…
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March 2, 2016

Maverik Lacrosse #1 Brand in NCAA Top 20

Maverik Lacrosse #1 Brand in NCAA Top 206 of the Top 20 teams in NCAA…
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February 10, 2016

Carhartt Force Extremes™ Collection

Carhartt Force Extremes™ CollectionDon’t hit walls, knock them down with the fastest-drying, odor-fighting gear from…
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January 20, 2016

Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®

Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®Patrick Kane (71), Jamie Benn (56),…
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January 11, 2016

37.5® Technology at ISPO Munich

37.5® Technology at ISPO Munich Outdoor Retailer can be an overwhelming scene. Catching up with…
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December 21, 2015

First Lite Sanctuary Jacket ft. 37.5® Gear Review

First Lite Sanctuary Jacket ft. 37.5® Gear ReviewFantastic review of the First Lite Sanctuary Jacket…
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December 14, 2015

Rossignol powered by 37.5® Technology

Rossignol powered by 37.5® Technologyhttps://www.youtube.com/watch?v=5tqu8lRRCP4 Rossignol's Team Gel Rossignol cross country ski team is training…
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November 24, 2015

Sebastian Giovinco Selects INARIA as Apparel Provider

Sebastian Giovinco Selects INARIA as Apparel ProviderInaria announced today a partnership with Toronto FC and…
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October 23, 2015

Bauer Hockey Unveils Revolutionary New Products for 2016

Bauer Hockey Unveils Revolutionary New Products for 2016 Bauer Hockey, Inc., the world's leading manufacturer…
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October 7, 2015

Nitro Snowboards debuts new website ft. 37.5® Technology

Nitro Snowboards debuts new website ft. 37.5® TechnologyThe Nitro Snowboards Pioneers collection is designed to elevate…
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September 16, 2015

JD Kahle – Humanitarian Volunteer Making a Difference in 37.5® Technology

JD Kahle - Humanitarian Volunteer Making a Difference in 37.5® TechnologyWe were awestruck when we…
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September 2, 2015

Sasha DiGiulian Conquers the Eiger

Sasha DiGiulian Conquers the EigerOn August 29, at just 22, Sasha DiGiulian became the first…
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August 24, 2015

Outdoor Retailer Summer 15 Editors Picks

Outdoor Retailer Summer 15 Editors PicksAs always, this past Summer Outdoor Retailer show was the…
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July 28, 2015

Outdoor Retailer Summer 2015: Happy Hour Central

Outdoor Retailer Summer 2015: Happy Hour Central After a long day of meetings, OU sessions,…
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June 9, 2015

Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5

Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5 We are thrilled with the results…
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May 27, 2015

37.5 Technology® and Gococo cosponsor Utö Swimrun 2015

37.5 Technology® and Gococo cosponsor Utö Swimrun 2015The Swimrun racing season kicks off this Sunday…
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May 26, 2015

Bauer Hockey and 37.5 at NHL Conference Finals

Bauer Hockey and 37.5 at NHL Conference FinalsBauer is the undisputed #1 brand of the NHL…
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May 7, 2015

Go Outdoors Crowns RAB as Brand of the Year

Go Outdoors Crowns RAB as Brand of the Year Congratulations to Rab! GO Outdoors has…
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February 17, 2015

Gear Junkie’s 14 Warmest Jackets: Adidas ft. 37.5® Technology

Gear Junkie's 14 Warmest Jackets: Adidas ft. 37.5® Technology The adidas Outdoor Terrex Climaheat Ice…
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January 30, 2015

HomeSchool Vices 2.5L Snowboard Jacket Review

HomeSchool Vices 2.5L Snowboard Jacket Review Congratulations to Homeschool Snowboarding on taking home the Mountain…
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January 5, 2015

Team Canada wins 2015 World Junior Hockey Championship!

Team Canada wins 2015 World Junior Hockey Championship! There was plenty of 37.5™ Technology present…
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December 23, 2014

37.5™ Lab Tour

37.5™ Lab Tour https://www.youtube.com/watch?v=Qjp7mSwuDn4 Join inventor and founder of 37.5™ Technoloyg, Dr. Gregory Haggquist, as…
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November 18, 2014

OTILLO; The Swimrun World Championships Recap

OTILLO; The Swimrun World Championships Recap http://www.youtube.com/watch?v=CpyBiXzZ3Hg Plenty of Gococo socks powered by 37.5™ Technology…
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October 28, 2014

Bauer Hockey Commercial features 37.5™ Technology

Bauer Hockey Commercial features 37.5™ Technology Bauer Hockey has released a one minute television spot…
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September 17, 2014

The Search – Stepping Stones Trailer: Rip Curl’s Backcountry Film

The Search - Stepping Stones Trailer: Rip Curl's Backcountry Film With each era our passion…
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September 4, 2014

Salomon Runner François D’Haene sets record at The Ultra Trail du Mont Blanc

Salomon Runner François D'Haene sets record at The Ultra Trail du Mont Blanc Every year,…
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September 3, 2014

Ötillö – The Island to Island race

Ötillö - The Island to Island race ÖTILLÖ is a unique race in an unique…
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August 19, 2014

Outdoor Retailer Summer Market 2014

Outdoor Retailer Summer Market 2014 Check out some of the new products featured at Outdoor…
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August 4, 2014

Outdoor Retailer Summer Market 2014

Looking forward to getting out to Salt Lake City tomorrow for the Outdoor Retailer Summer Market…
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July 28, 2014

OutDoor Friedrichshafen, Germany

OutDoor Friedrichshafen, Germany We had an absolute blast at the OutDoor Show in Friedrichshafen, Germany…
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