37.5® Appoints New General Manager, Europe

black-37.5-logoWe are pleased to announced the appointment of textile performance veteran Edouard Liffran to General Manager, Europe. In this role, he will be responsible for the management and growth of sales and marketing of 37.5 Technology in the European marketplace and will report to Scott Branscum, Executive Vice President.  Mr. Liffran has more than 20 years of experience within the textile industry. Most recently, he led his own company, Sourciva, a consulting agency for textile and apparel production for European sports and outdoor brands. He has also worked with a variety of brands as Sales and Development Manager in the synthetic fiber industry. At Seram he worked as Export Sales Manager and coordinated a broad network of independent sales representatives.