December 21, 2017
AdWeek’s Best Outdoor Ads of 2017
37.5 Technology Billed as the world’s most remote pop-up store, “The Cliffside Shop” appeared one day…
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November 30, 2016
Go Ahead, Get Sweaty. Microparticles Can Cool You Down.
Technical fabrics can accomplish marvelous feats. You can buy workout clothes that stay dry longer,…
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October 28, 2016
Sun Mountain Introduces New Top-of-the-Line Golf Rainwear
Sun Mountain has a new top-of-the-line collection of golf rain gear for 2017 called Elite…
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October 27, 2016
Three Brands to Wear Underneath Men’s Athletic Shorts
New technology is making specialty gym underpinnings a must MISSION VaporActive is another leader in…
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September 2, 2016
Better Than Wearing Nothing
BASE LAYERS: NOT JUST FOR COLD CONDITIONS Wearing a base layer in hot weather seems…
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September 2, 2016
@FGCU_MSoccer Unveils 2016 Third Kit At Eagle Revolution
FORT MYERS, Fla. – The FGCU men's soccer team unveiled its new uniform from INARIA…
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August 10, 2016
Pacific Coast Feather Company Team with Cocona
Will launch performance down products under ComfortMax banner with 37.5 technology August 1, 2016 Seattle…
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June 30, 2016
Natural Performance
“Unlike conventional wicking, 37.5 technology is all about preventing sweating in the first place,” he says. “It…
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June 22, 2016
MR Mag – 37.5 Brand Showcase Recap
Numerous brands, including Tommy Bahama, AWEARNESS Kenneth Cole, Victorinox, Carhartt, MISSION Athletecare, Point 6, Bauer Hockey…
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June 6, 2016
Study Shows 37.5 Technology Increases Athletic Efficiency
Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of…
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May 31, 2016
Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show
It's after hours at the Science Museum and the European Space Agency's fashion show is…
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May 31, 2016
From Coffee Grounds to Couture, Food Waste Transforms Into Fashion
The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each…
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