November 30, 2016
Go Ahead, Get Sweaty. Microparticles Can Cool You Down.
Technical fabrics can accomplish marvelous feats. You can buy workout clothes that stay dry longer,…
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October 28, 2016
Sun Mountain Introduces New Top-of-the-Line Golf Rainwear
Sun Mountain has a new top-of-the-line collection of golf rain gear for 2017 called Elite…
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October 27, 2016
Three Brands to Wear Underneath Men’s Athletic Shorts
New technology is making specialty gym underpinnings a must MISSION VaporActive is another leader in…
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September 2, 2016
Better Than Wearing Nothing
BASE LAYERS: NOT JUST FOR COLD CONDITIONS Wearing a base layer in hot weather seems…
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September 2, 2016
@FGCU_MSoccer Unveils 2016 Third Kit At Eagle Revolution
FORT MYERS, Fla. – The FGCU men's soccer team unveiled its new uniform from INARIA…
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August 10, 2016
Pacific Coast Feather Company Team with Cocona
Will launch performance down products under ComfortMax banner with 37.5 technology August 1, 2016 Seattle…
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June 30, 2016
Natural Performance
“Unlike conventional wicking, 37.5 technology is all about preventing sweating in the first place,” he says. “It…
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June 27, 2016
37.5 and Katusha Sports featured on SGI Weekly Cover
37.5 and Katusha Sports featured on SGI Weekly CoverYou know it's going to be a…
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June 22, 2016
MR Mag – 37.5 Brand Showcase Recap
Numerous brands, including Tommy Bahama, AWEARNESS Kenneth Cole, Victorinox, Carhartt, MISSION Athletecare, Point 6, Bauer Hockey…
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June 6, 2016
Study Shows 37.5 Technology Increases Athletic Efficiency
Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of…
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May 31, 2016
Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show
It's after hours at the Science Museum and the European Space Agency's fashion show is…
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May 31, 2016
From Coffee Grounds to Couture, Food Waste Transforms Into Fashion
The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each…
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May 25, 2016
Mission Athletecare CEO Josh Shaw Discusses Vaporactive ft 37.5
Unlike many competitors, Mission Athletecare is making strides in the sports industry that have never been…
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May 16, 2016
Couture in Orbit: Particle Physics for Clothes
37.5 technology – named for the optimal human body core temperature (in celsius) and the…
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May 9, 2016
Mission Athletecare Launches VaporActive Cooling Collection
Mission Athletecare is going after Under Armour. The athletic products brand, which was founded by…
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April 13, 2016
Tommy Bahama Using 37.5 Technology in Island Zone Collection
Tommy Bahama Using 37.5 Technology in Island Zone Collection Tommy Bahama is introducing a new…
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April 6, 2016
Carhartt Launches Force Extremes™ with national ad campaign
Carhartt Launches Force Extremes™ with national ad campaignhttps://www.youtube.com/watch?v=ImA817cEhjQ Introducing Carhartt Force Extremes™ - Over 125…
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April 4, 2016
Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Ad
Kevin Jorgeson sporting Adidas Outdoor Fleece in Duracell Adhttps://www.youtube.com/watch?v=ZCcvxW7cOLo In January 2015, Kevin Jorgeson completed…
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March 30, 2016
Bauer Hockey named Exclusive Equipment Supplier of the NAHL
Bauer Hockey named Exclusive Equipment Supplier of the NAHLThe North American Hockey League (NAHL) announced…
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March 21, 2016
Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5®
Detroit Tigers Loving Art Van Puresleep Bedding ft. 37.5® Our CTO Dr. Greg Haggquist was…
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March 2, 2016
Maverik Lacrosse #1 Brand in NCAA Top 20
Maverik Lacrosse #1 Brand in NCAA Top 206 of the Top 20 teams in NCAA…
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February 10, 2016
Carhartt Force Extremes™ Collection
Carhartt Force Extremes™ CollectionDon’t hit walls, knock them down with the fastest-drying, odor-fighting gear from…
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January 20, 2016
Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®
Top 4 NHL Points Leaders Choose Bauer Hockey ft 37.5®Patrick Kane (71), Jamie Benn (56),…
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January 11, 2016
37.5® Technology at ISPO Munich
37.5® Technology at ISPO Munich Outdoor Retailer can be an overwhelming scene. Catching up with…
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December 21, 2015
First Lite Sanctuary Jacket ft. 37.5® Gear Review
First Lite Sanctuary Jacket ft. 37.5® Gear ReviewFantastic review of the First Lite Sanctuary Jacket…
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December 14, 2015
Rossignol powered by 37.5® Technology
Rossignol powered by 37.5® Technologyhttps://www.youtube.com/watch?v=5tqu8lRRCP4 Rossignol's Team Gel Rossignol cross country ski team is training…
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November 24, 2015
Sebastian Giovinco Selects INARIA as Apparel Provider
Sebastian Giovinco Selects INARIA as Apparel ProviderInaria announced today a partnership with Toronto FC and…
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November 11, 2015
What’s in Your Jacket? 37.5® Technology and Latest Fabric Trends
What's in Your Jacket? 37.5® Technology and Latest Fabric Trends What's in Your Jacket? Incredibly…
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November 4, 2015
Esquire’s Big Black Book: 10 Greatest Man-Made Materials
Esquire's Big Black Book: 10 Greatest Man-Made Materials 37.5® Technology was featured as one of…
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October 23, 2015
Bauer Hockey Unveils Revolutionary New Products for 2016
Bauer Hockey Unveils Revolutionary New Products for 2016 Bauer Hockey, Inc., the world's leading manufacturer…
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October 7, 2015
Nitro Snowboards debuts new website ft. 37.5® Technology
Nitro Snowboards debuts new website ft. 37.5® TechnologyThe Nitro Snowboards Pioneers collection is designed to elevate…
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September 30, 2015
37.5 Partners with Pacific Coast Feather: Performance Bedding Coming to You Soon
37.5 Partners with Pacific Coast Feather: Performance Bedding Coming to You Soon 37.5® and Pacific Coast…
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September 2, 2015
Sasha DiGiulian Conquers the Eiger
Sasha DiGiulian Conquers the EigerOn August 29, at just 22, Sasha DiGiulian became the first…
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August 24, 2015
Outdoor Retailer Summer 15 Editors Picks
Outdoor Retailer Summer 15 Editors PicksAs always, this past Summer Outdoor Retailer show was the…
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August 17, 2015
New York Post: Futuristic fabric makes casual clothing cooler
New York Post: Futuristic fabric makes casual clothing cooler - New York Post In high-tech…
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July 28, 2015
Outdoor Retailer Summer 2015: Happy Hour Central
Outdoor Retailer Summer 2015: Happy Hour Central After a long day of meetings, OU sessions,…
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July 28, 2015
37.5® and Carhartt Announce Partnership for High-Performance Work Wear
37.5® and Carhartt Announce Partnership for High-Performance Work Wear Cocona Natural Technologies, maker of 37.5®…
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June 9, 2015
Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5
Top UTÖ Swimrun Finishers Wearing Gococo Socks ft. 37.5 We are thrilled with the results…
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June 8, 2015
Faces Apparel Debuts Clothing Line ft. 37.5 Technology®
Faces Apparel Debuts Clothing Line ft. 37.5 Technology® Faces Apparel is taking a high-tech approach…
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May 27, 2015
37.5 Technology® and Gococo cosponsor Utö Swimrun 2015
37.5 Technology® and Gococo cosponsor Utö Swimrun 2015The Swimrun racing season kicks off this Sunday…
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May 26, 2015
Bauer Hockey and 37.5 at NHL Conference Finals
Bauer Hockey and 37.5 at NHL Conference FinalsBauer is the undisputed #1 brand of the NHL…
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May 7, 2015
Go Outdoors Crowns RAB as Brand of the Year
Go Outdoors Crowns RAB as Brand of the Year Congratulations to Rab! GO Outdoors has…
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May 6, 2015
Keeping His Cool: Jeff Bowman has a new adventure: 37.5
Keeping His Cool: Jeff Bowman has a new adventure: 37.5 Jeff Bowman is tan and…
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April 15, 2015
Mission 14 6 Summits Challenge Adventurers outfitted in 37.5® Technology
Mission 14 6 Summits Challenge Adventurers outfitted in 37.5® Technology It is rare that an…
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February 17, 2015
Gear Junkie’s 14 Warmest Jackets: Adidas ft. 37.5® Technology
Gear Junkie's 14 Warmest Jackets: Adidas ft. 37.5® Technology The adidas Outdoor Terrex Climaheat Ice…
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January 30, 2015
Will A Set Of Sheets Make You Sleep Better?
Will A Set Of Sheets Make You Sleep Better? Poor sleep is a common crisis…
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January 30, 2015
HomeSchool Vices 2.5L Snowboard Jacket Review
HomeSchool Vices 2.5L Snowboard Jacket Review Congratulations to Homeschool Snowboarding on taking home the Mountain…
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January 30, 2015
Cooling Trend: Tech firm Cocona Inc. aims to give performance products the power to keep Customers comfortable
Cooling Trend: Tech firm Cocona Inc. aims to give performance products the power to keep…
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